Hi. My name is Kale, and right now you’re probably asking what I can do for you; And what I can do for you is ask ‘Why?’
I’ve been a graphic designer and illustrator for five years now. A lot of the work you see here is illustration, that’s because I love making things beautiful. But my first passion is design. Design is about creative problem solving. Design is fit for purpose. And that’s what drives me. But what drives you and your business? ‘Why?’
Why ask why? Well, the best designs are created from collaboration, creativity and exploration. They address the user’s needs. They solve the problems of today. They create a powerful and positive experience for the user. And they all began by with the ‘Why?’
That’s because a successful design/brand doesn’t represent what it sells, but rather why! Why would people choose you? It’s about the values of the brand and those behind it. It’s beliefs. It’s reason for being. The passion that drives it. It’s about personality, humanity.
After all, successful branding is about creating successful brand moments. A successful design engages us by cutting through the banal, the expected and the uninspiring. They create moments where you connect. Moments that are personal and intimate. Moments where you realise that those values, beliefs and passions of the brand are your values, beliefs and passions too.
And as a designer I want to know that the designs I do for you are the best possible designs they can be. That they are ‘Fit for Purpose’ and the moments they create are memorable, meaningful and human.
And those moments need to be authentic.
So that’s why I ask why!